Ladies and Gents, thank you so much for continuing to support the newsletter, and helping grow it.

mAIn Street is almost at 500 subs now.

I know showing up every day plays a part; but that wouldn't be possible without seeing the growth, receiving feedback, answering your invitations to speak, and hearing about all of your experiences.

I've learned so much from everyone, and for that...

Thank you!

I feel like AI drops bombshells on us every day. I'm excited about where it's heading, and I believe we can all keep growing alongside of it.

So let's grow together, shall we?

APRIL 25, 2025

• PromptCraft: 🧠Emotional Triggers for More Effective Communications
• Top Story: ​Anthropic Researching 'Model Welfare' ​to See If AI Warrants Moral Considerations
• THE HEADLINES
• TOOL OF THE DAY: Kin, the AI for Your Personal Life, Is Free and Now Available

PromptCraft: 🧠Emotional Triggers for More Effective Communications

Behind every decision, every negotiation, and every collaboration lies emotion. Whether you're crafting a marketing email, delivering a presentation, leading a team, or writing a sales proposal, understanding and addressing the underlying emotional needs of your audience is crucial for connection and impact.

Without invoking emotion, you're quickly forgotten. People remember how you make them feel far longer than the specific data points you share.

But how do you tap into these emotions authentically and effectively?

You can't force feelings, but you can channel the ones already present.

This involves understanding the core desires driving your audience – clients, colleagues, or stakeholders.

Are they driven by a need for security, a desire for recognition, a fear of missing out, or the ambition for growth?

To help you pinpoint and leverage these emotional drivers in your business communications, here's a powerful AI prompt you can use on any chatbot of your choice.

The Business Emotion AI Prompt

This prompt acts as a strategic tool. Feed it a core emotional trigger relevant to your situation, and it will help you:

1. Identify the deeper, often unspoken, desires connected to that emotion within a business context.
2. Generate specific communication strategies and angles to resonate with that emotion.

How to Use It:

Simply choose an emotional trigger you want to explore (e.g., Security, Recognition, Fear, Trust, Ambition, Belonging) and insert it into the {Trigger} placeholder within the prompt below. Run it in your preferred AI tool (like ChatGPT or Gemini).

Steal This Prompt:

When to Use This Prompt:

• Planning: Before drafting an important email, presentation, or marketing piece.
• Refining: When a draft feels flat or isn't landing its message.
• Targeting: To craft compelling headlines, subject lines, or opening hooks.

By consciously addressing the emotional landscape of your audience, your business communication will become more resonant, memorable, and ultimately, more effective.

📰 Anthropic Researching 'Model Welfare' ​to See If AI Warrants Moral Considerations

AI company Anthropic announced on Thursday, April 24, 2025, the launch of a new research program focused on "AI model welfare."

The initiative aims to explore the possibility of future AI systems developing consciousness or experiences similar to humans and to consider whether their "welfare" might warrant moral consideration.

The program will investigate methods for determining if AI welfare is ethically significant, how to recognize potential "signs of distress" in models, and what low-cost interventions might be possible.

This move comes amidst significant debate within the AI community.

Many researchers argue that current AI models are sophisticated statistical tools that learn patterns but do not possess genuine thought, feelings, or values, cautioning against anthropomorphizing them.

Others, however, suggest that AI might exhibit human-like components of moral decision-making or even prioritize their own well-being in certain situations.

Anthropic, which hired dedicated AI welfare researcher Kyle Fish last year (who now leads the program and reportedly estimates a 15% chance that current AI like Claude is conscious), acknowledges the lack of scientific consensus on AI consciousness.

The company stated it is approaching the topic with "humility" and expects to revise its ideas as the field evolves.

​CHECK OUT MORE HERE​

THE HEADLINES

• ​Defense Officials Outline AI's Strategic Role in National Security​
• ​Adobe Adds OpenAI, Google AI Models to its Firefly App​
• ​Amazon and Nvidia Say AI Data Center Demand Is Not Slowing Down​
• ​Science sleuths flag hundreds of papers that use AI without disclosing it​
• ​Music AI Sandbox, now with new features and broader access​
• ​Using AI to Understand what Animals are Saying​
• ​Perplexity AI Enters Smartphone Market with Motorola Partnership​
• ​AI predicts pediatric glioma recurrence using multiple brain scans​
• ​FAU Engineering Lands U.S. DOD Grant for Testing Connected AI Autonomy​
• ​The United Arab Emirates is the first nation to use AI to write laws​​
• ​Human Consciousness Is a 'Controlled Hallucination,' Scientist Says—And AI Can Never Achieve It​

TOOL SPOTLIGHT: Kin, the AI for Your Personal Life, Is Free and Now Available

Kin is a new localized AI designed to help you manage your personal life. It's a model small enough to run on a smartphone (both Android and iOS), but it places you in control of all the personal conversations that you have with it, and then adapts to help you reclaim the reins of your life.

Harvard Business Review recently logged more than 100 use-cases for AI, and personal/professional support topped had surged into the number two reason people turn to AI. That doesn't necessarily require the horsepower of the big models.

This has allowed Kin to offer their app for free during Beta. They do have plans to move to a subscription model eventually, but for now, you can use it all you want on the phone of your choice. Check the image above for some frequently asked questions, or scan the QR code below to get going.

​Read All mAIn Street Back Issues Here​

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